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Click Fraud Facts
KNOW THE FACTS ABOUT CLICK FRAUD.
It is important to understand that click fraud occurs over time and is very difficult to prevent. The click fraud cycle page illustrates this point.
FACT 1:
IN 2004, AT LEAST $500 MILLION IN PAY-PER-CLICK ONLINE ADVERTISING EXPENDITURE HAS BEEN WASTED THROUGH CLICK FRAUD.
If you’re spending money on paid search online advertising, chances are you’re not getting the return on investment you should be.
FACT 2:
BY 2008, THE ESTIMATED COST OF CLICK FRAUD TO ONLINE ADVERTISERS WILL BE IN EXCESS OF $1.6 BILLION.
More and more online advertisers are relying on the Internet as a reliable, cost-effective medium. In fact, there is no end in sight to the expected growth of the Internet as a viable advertising medium.
FACT 3:
AS MUCH AS 70% OF ANNUAL ONLINE ADVERTISING SPENDING IS WASTED BECAUSE OF CLICK FRAUD.
Even more remarkable, the majority of online advertisers do not even realize that their advertising budgets are being squandered.
FACT 4:
PAID SEARCH ONLINE AD SPENDING IS EXPECTED TO DOUBLE IN THE NEXT THREE YEARS.
It is the fastest growing advertising medium in the world today. And its growth will increase the financial incentives for affiliates and others to perpetrate sophisticated schemes of click fraud, raising the stakes for advertisers.
FACT 5:
CORRUPT AFFILIATES OF AD NETWORKS SUCH AS GOOGLE AND YAHOO ACCOUNT FOR 85% OF ALL CLICK FRAUD.
The Clickrisk Intelligence Network and our R&D efforts have identified affiliate driven click fraud as the leading source of bogus traffic for advertisers.
FURTHER INFORMATION: