Did You Know...

  • In 2004, at least $500 million in pay- per-click online advertising expenditure was wasted through click fraud.
  • By 2008, the estimated cost of click fraud to online advertisers will be in excess of $1.6 billion.
  • As much as 70% of annual online advertising spending is wasted because of click fraud.
  • Corrupt affiliates of ad networks such as Google and Yahoo account for 85% of all click fraud.

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